Closeup Red Hot Gel Toothpaste with Triple Fresh Formula helps you get closer to the people you love with its refreshing mouthwash formula. The active zinc formula in our fluoride toothpaste helps whiten teeth and leaves your breath fresh for up to 12 hours. The cinnamon flavor has a refreshing scent that lingers on your breath like mouthwash. The purifying gel also cleans the deepest corners of your mouth. With active zinc and micro-brilliance crystals, Closeup Triple Fresh Formula Red Hot Gel Toothpaste is the best toothpaste for keeping your mouth clean. Dentists and Closeup recommend brushing at least twice a day – morning and evening – to keep your teeth in good condition and your breath fresh.