L'Oréal Paris Elvive Color Protect for Coloured Hair is intended for hair exposed to frequent washing, sunlight, pollution and external damage. Due to these conditions, the hair color fades, loses its shine and volume. We created a formula that works on 3 dimensions of color - intensity, illumination and reflectivity: 1. PRESERVES COLOR INTENSIBILITY: the new Color Seal is developed to intensely moisturize your hair and help protect its color from fading and maintain its volume. 2. PROTECTS HAIR The formula enriched with UVA/UVB filters protects color-treated hair from external damage. Hair looks full of life. 3. PROLONGES HAIR SHINE: the concentrated nourishing formula intensely nourishes the hair and makes its surface smoother. Directions Apply to wet hair, massage well to help stimulate scalp, then rinse. Follow with Color Protect Conditioner and Oil Replacement.